Content Marketing and SEO Fundamentals Exam
Have you completed the Content Marketing and SEO Fundamentals course? Then try taking our free online exam to test your content marketing know-how. Once you’ve successfully passed the exam, you’ll even get a certificate to show off your new SEO and content marketing skills.
This exam is absolutely free. You don't have to pay a dime.
Test your skills
Put your knowledge to the test, identify your strengths, and find your weak spots.
Don't be afraid of failure. You can retake the exam as many times as you like.
Show off your mastery
Pass the exam and enrich your CV and LinkedIn profile with the earned certificate.
What will you be tested on?
- Lesson 1Content Marketing Plan
You'll need to show that you have an understanding of what content marketing is, what a content marketing plan might involve, how to develop a content marketing strategy, and how these fit into a wider SEO campaign.
- Lesson 2Guest Posts
You can expect questions to focus on why guest blog posts can be a useful part of your overall content marketing strategy, how to avoid penalties from search engines, and what good practices to use to optimize content such as blog posts.
- Lesson 3Collaborating with Marketing and PR
You'll need to demonstrate that you know about the role of PR and Marketing, and how collaboration can be beneficial. You'll also need to show an understanding of when, how and why it's important to engage with the media and public relations organizations.
- Lesson 4Content Syndication
You can expect questions on what content syndication is and what it involves. You will also be expected to answer questions on the potential risks of content syndication and how to avoid these.
- Lesson 5Interviews
You will be expected to show an understanding of what's involved in delivering quality interview content, which formats can be used, and how to optimize content.
- Lesson 6Types of Content
You'll be asked questions about the different types of content, and what's involved in creating each type. You will also be expected to know how to optimize content by using a mix of different types to match your audience, and how using different formats can help your search engine optimization efforts.
- Lesson 7Content-Based Link Building
You'll need to demonstrate that you know why creating quality content is essential to link building. You'll also be asked questions about why people link to relevant content, and how to use in-depth, unique and informative content to increase inbound linking and improve your SEO.
- Lesson 8Creating Great Content
You'll be expected to show that you understand what makes great content, including what's involved in creating content that enhances your EAT (Expertise, Authority and Trust). Finally, you'll need to demonstrate an awareness of the importance of monitoring and improving your content and how you might measure the performance of your content.
Who is this exam for?
Want to show that you have what it takes to improve your SEO using a Content Marketing strategy? Take this exam to show you've upskilled, or simply to show your existing expertise - and get a certificate to prove it.
Don’t feel enough prepared?
Complete the accompanying Content Marketing and SEO Fundamentals course with Eric Enge now and develop your knowledge of Content Marketing and how it forms part of an overall SEO campaign. You'll find all the information you need to prepare for and pass this exam in the course material.
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