How 10 SEO Experts Split TestWhile it’s a staple of marketing departments around the globe, split testing is still relatively new to the SEO world. That means many of us are still wrapping our heads around using them effectively to get the best data.
Content freshness has been a hot topic in SEO since Google rolled out its “fresh results” algorithm update in 2011. We wanted to validate whether signals of content freshness were a factor (for Google and/or users) for the category pages of a major online furniture retailer in the US.
Over the years, many articles have been written about “best practices” for writing the perfect title tag. A topic that you often see is the use of capital letters. Should you sentence case or title case your title tags?