Aaron Bird spent the first 15 years of his career building software and large scalable online services, starting as a developer then managing developers and defining product. He left the corporate world of Microsoft in January of 2011 to co-found Bizible, and has since had a crash course in many areas including marketing, hiring, training and growing a sales team, fundraising, the lean startup process, selling a dream and basically anything else it takes to get it done.
Companies with a sales and marketing team share data to improve their revenue generating process. This is no surprise. But sharing data is harder said than done when it comes to using paid search for lead generation. How do we know? Not too long ago, Forrester released a report that showed less than 1% of leads convert into customers for the average company. That’s right, 99% of leads are worthless.