9 min read
What Is Gated Content: Lead Gen Hero or Marketing VillainGated content is a popular marketing tool for lead generation, especially in the B2B sector. But deciding whether to use it is not straightforward. There is often confusion around what gated content is exactly and which content should be gated. There are also some tricky pros and cons for you to contend with.
Jakub ZielinskiDec 15, 2021