How to Do a Competitor Analysis (Including Template)Competitor analysis (also known as competitive analysis) is the process of evaluating your competitor’s strengths and weaknesses. In this guide, we show you how to do it and provide a template to help you stay organized.
How to Do a Competitive Landscape Analysis (If You’ve Never Done It Before)Running a competitive landscape analysis can help you develop a strategy for outsmarting the competition and capturing more of the market. In this guide, we’ll explore how competitive analysis works, offer 5 competitive analysis frameworks, and show you how to gather data you need to understand the lay of the land.
How to Create a Competitive MatrixA competitive matrix can help you better understand your competitors’ performance in the marketplace. In this guide, we’ll show you how to use competitor matrices in your business strategy.
Customers make choices based on a number of volatile factors, some of which are not obvious at all. What substitutes do your loyal customers consider? These questions and many more can be answered with the Semrush Audience Insights report.
Let’s take a look at four aspects to be considered when evaluating competitors’ GDN (Google Display Network) campaigns. We will use a website as an example and Semrush’s Display Advertising report as the main data source.
Competitor analysis is the cornerstone of a well-developed marketing strategy, it’s a complex task, and digital space imposes peculiar challenges. We summarize the whole process, breaking it down into four steps: SEO, Content, SMM, and PPC.