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Jakub Zielinski

Passive Voice: SEO Sin or Acceptable Writing Style?

Passive Voice: SEO Sin or Acceptable Writing Style?

Is there a connection between using passive and active voice and SEO? When is it OK to use the passive voice, and when it‘s better to convert it to the active voice? Let‘s dive into our article and discover what marketers and SEO experts say about using passive voice and its impact on search engine results. You will also learn how to write SEO-friendly content.
Mar 04, 2022
How to Create Content in 2022: Internally, Externally or Hybrid?
How Experts Measure Writing Quality & Content Performance

How Experts Measure Writing Quality & Content Performance

Content marketing requires investments. Outsourcing content itself means spending up to even more than $30K every month. And there are also other aspects that are crucial to spreading the word about content and are not costless: SEO, PPC, social media, etc. So, how can you know your content was worth investing in? By measuring its performance.
Jan 20, 2022
Top 11 Challenges of Content Outsourcing

Top 11 Challenges of Content Outsourcing

If you want to be an excellent content provider, you’ll need to be aware of the difficulties associated with content outsourcing. At the same time, you’ll need to make sure not to repeat them when offering your services. Read on to learn about the top 11 challenges of content outsourcing. Then discover 6 concrete actions content providers can take to keep improving their services in the future.
Dec 21, 2021