SEO Split Test Result: The Importance of User Oriented TestsIn this short case study, for an international fishing charter company, we wanted to validate whether changing non-keyword-related words in the page title would make the page title more appealing, positively impacting CTR.
What Are Outliers in SEO A/B Testing?In this post, we will discuss what outliers are in SEO A/B split testing. We will also shed light on some of the issues that cause outliers to occur.
How 10 SEO Experts Split TestWhile it’s a staple of marketing departments around the globe, split testing is still relatively new to the SEO world. That means many of us are still wrapping our heads around using them effectively to get the best data.
Our hypothesis states that since many users are looking for employee information, adding terminology that connects to that user intent would lead to a higher CTR and thus more traffic.
We ran a test on article pages of a medical site shortening the title from “Drug Name: Uses, Dosage, Side Effects, Interactions...“ to “Drug Name: Brand Name“.
