SEO Split Testing What Are Outliers in SEO A/B Testing? In this post, we will discuss what outliers are in SEO A/B split testing. We will also shed light on some of the issues that cause outliers to occur. How 10 SEO Experts Split Test While it’s a staple of marketing departments around the globe, split testing is still relatively new to the SEO world. That means many of us are still wrapping our heads around using them effectively to get the best data. Our hypothesis states that since many users are looking for employee information, adding terminology that connects to that user intent would lead to a higher CTR and thus more traffic. We added “Guaranteed Lowest Prices“ to the end of the page title. Check out the result of this SEO split test. We changed “|“ to “-“ “Buy” to the title of product pages on an ecommerce site. Check out the result of this SEO split test. We added a CTA “Shop“ to the meta description of location pages on a cannabis site. Did Google like it as much as people think? We added “Buy” to the title of category pages on a beauty site. Check out the result of this SEO split test. We ran a test on article pages of a medical site shortening the title from “Drug Name: Uses, Dosage, Side Effects, Interactions...“ to “Drug Name: Brand Name“.